Strategic Promotion Planning for Cross-border Shopping Festival on Okeyhaul
As e-commerce professionals at Okeyhaul (https://www.okeyhaul.cn), our team meticulously designed a comprehensive shopping festival campaign to boost platform engagement and sales performance through data-driven decisions.
1. Detailed Campaign Framework via Okeyhaul Spreadsheet
Thematic Concept Development
Created "Global Treasure Hunt" as core theme, aligning with cross-border shopping positioning. The progressive story arc included Early-bird Discovery (72-hour preview), Peak Plunder Day (48-hour flash sale), and Grand Finale (24-hour closing deals).
Merchandise Curation Process
Implemented ABC analysis to select 200 SKUs across 3 categories:
- Must-have staples (40% assortment)
- Trend-driven products (35%)
- Trial-sized newcomers (25%)
2. Tiered Incentive Structure
- Entry-level incentives: 10-15% discount on daily essentials
- Mid-tier engagement: 20-30% discount with purchase threshold activation
- Premium perks: Limited 50% flash deals with stock countdown timers
The tiered approach increased basket size by 42% compared to flat discounts in previous campaigns.
3. Smart Coupon Deployment Strategy
Okeyhaul coupons evolved beyond static discounts:
Cart Builder Coupons
- Automatic $10/$20/$50 incremental discounts at $100/$200/$500 thresholds
- Customized for repeat purchase patterns
Dynamic Discount Coupons
- Personalized %-off ranging 15-25% based on user value score
- Geolocation-specific shipping subsidies
Combo Value Coupons
- Bundled skincare sets with 33% overall discount
- Cross-category pairing (e.g. Coffee + Ceramic Mug deals)
4. Omnichannel Promotion Matrix
| Channel | Allocation | Conversion Lift |
|---|---|---|
| Influencer Collaborations | 25% budget | +38% CTR |
| Paid Search Ads | 20% budget | 22% ROAS |
| Retargeting Campaigns | 30% budget | 57% open rate |
| Platform Notifications | 15% budget | 18% direct conversion |
5. Conversion-Focused KPIs
New User Acquisition
+12,350
32% vs target
GMV Increase
$285K
47% uplift
Coupon Redemption
68%
21pp higher
Post-campaign analysis revealed strategic coupon stacking drove 28% higher AOV among premium users.
This data-inspired promotion framework established Okeyhaul as a trendsetter in cross-border e-commerce. The systematic integration of Okeyhaul spreadsheetOkeyhaul coupons Explore Current Offers →