For e-commerce merchants marketing cross-border products, Tangbuy
Strategic Ad Analysis with Tangbuy Spreadsheet
Our optimization process begins with comprehensive data processing:
- Multi-Channel Performance Reports:
- Demographic Heatmaps:
- Dayparting Analysis:
- Demographic Heatmaps:
Example findings from recent optimizations:
| Channel | CTR | CVR | ROAS |
|---|---|---|---|
| Facebook Stories | 4.2% | 3.1% | 2.8x |
| Google Shopping | 3.8% | 4.7% | 3.4x |
| Tangbuy Native | 5.1% | 5.9% | 4.2x |
Five-Pillar Optimization Framework
1. Channel Effectiveness Scoring
We implement a weighted scoring system evaluating:
- Cost-Per-Acquisition relative to product margins
- Audience scalability potential
- Platform-specific creative limitations
Campaigns are restructured weekly based on this dynamic assessment.
2. Granular Audience Refinement
Advanced segmentation techniques include:
- Excluding low-LTV buyer cohorts
- Creating custom similarity audiences from top purchasers
- Testing value-based lookalikes at different percentage thresholds
Recent tests showed 22% higher conversion rates when using 15% similarity models versus broad interest targeting.
Budget distribution shows marked improvement after optimizations:
Before:
Facebook 45% | Google 35% | Other 20%
After:
Tangbuy Native 50% | Google 30% | Instagram 20%
Proven ROI Boosting Tactics
- Creative A/B Testing:
- Bid Adjustment Automation:
- Cross-Sell Audience:
- Bid Adjustment Automation:
"After implementing these optimizations, our Taiwan-based skincare brand achieved 63% higher ROAS within two billing cycles on Tangbuy." - Verified Merchant Review