Wegobuy Marketing Campaign Guide: Strategic Planning for E-Commerce Promotions
2025-07-29
Comprehensive Spreadsheet Framework for Wegobuy Campaigns
Successful cross-border e-commerce promotionsWegobuy spreadsheet template
- Theme Development:
- Product Selection Matrix:
This framework enables real-time KPI tracking with Amazon-style performance dashboards for campaign managers.
Multi-Layer Discount Architecture
Coupon Type | Activation Threshold | Redemption Period | Expected CTR |
---|---|---|---|
Stackable ¥200-20 | ¥800+ orders | 48-hour validity | 12-18% |
Category-specific 15% off | Electronic Favorites | Flash sale windows | 22-28% |
Omnichannel Promotion Strategy
Effective distribution of Wegobuy coupons
- Paid Channels:
- Google Shopping Ads (30% budget)
- Facebook dynamic product ads
- Owned Media:
- Segmentized email triggers
- SMS workflows with UTM parameters
The platform's official page (wegobuy.cn) serves as conversion hub with geo-targeted landing experiences.
Performance Measurement Protocol
Critical metrics for campaign evaluation
- New buyer conversion lift (Benchmark: 22-25%)
- Average order value growth
Remarketing lists are automatically generated for post-campaign LTV optimization.