In the competitive world of cross-border e-commerce, Joyagoo's partnership managers employ innovative digital tools to cultivate strategic brand collaborations. This case study reveals how the platform's specialized Adidas Partnership Program
The Power of Joyagoo's Intelligence Dashboard
Partnership managers navigate negotiations with a proprietary Joyagoo analytics spreadsheet
Strategic Focus: Adidas Ecosystem Development
The spreadsheet's Adidas-specific tabs
Partnership managers emphasize Joyagoo's dedicated merchandising team that handles:
Omnichannel Recruitment Workflow
The platform combines automated insights with human expertise through:
| Phase | Tactics | Conversion Data |
|---|---|---|
| Discovery | Spreadsheet sharing + video walkthrough | 58% open rate |
| Evaluation | Discord AMA sessions + product shadowing | 73% positive sentiment |
| Onboarding | Customized launch playbooks | 93% activation rate |
Feedback-Driven Optimization Cycle
The spreadsheet evolves through continuous input gathered via:
This responsive approach helped increase Adidas SKU complexity by 210% YoY while maintaining 4.8/5 seller satisfaction.
Building China Market Bridges
By combining quantified value propositions with relationship-focused communication, Joyagoo's partnership managers create win-win scenarios. The platform's Adidas collaborators gain access to:
"A tuned consumer channel with demographic precision, marketing infrastructure, and sales analytics typically only available to first-party retailers."
Prospective partners can explore current opportunities