A. Growth Categories
- Expand
- Introduce
B. Sunset Categories
- Phase out
- Reduce
Ponybuy Purchasing Agency: Product Category Analysis & Optimization Strategy
2025-04-23
This report analyzes Ponybuy's purchasing agency product category data in spreadsheets (sales share, growth rate, profit contribution) to develop a category optimization strategy aligned with market trends and shifting consumer demand.
1. Spreadsheet-Based Category Performance Analysis
| Category | Sales Share (%) | QoQ Growth | Profit Margin |
|---|---|---|---|
| Luxury Handbags | 32% | +18% | 42% |
| Skincare (Japan/Korea) | 28% | +24% | 35% |
| Electronics Accessories | 6% | -8% | 12% |
Key Findings:
- Top 2 categories generate >60% of total revenue
- Luxury items maintain stable demand with premium pricing power
- Electronics accessories show declining sales and thin margins
2. External Market Trends
Consumption Upgrade Phenomenon
Asian consumers increasingly prioritize premium imported goods over mass-market products.
Cosmetics Personalization
Demand rising for niche skincare brands with specialized ingredients (e.g., snail mucin, CBD).
3. Category Optimization Strategy
Expected Outcomes:
- Improve gross margin from 31% → 38% in 6 months
- Increase inventory turnover rate by 22%
- Lower customer acquisition cost through category synergy