Integrating and Interpreting Pinduoduo Store Metrics in Spreadsheets
2025-04-22
Effectively managing a Pinduoduo store requires a data-driven approach. By systematically organizing key operational metrics such as traffic sources, conversion rates, average order value (AOV), and repurchase rate in spreadsheets, store managers can unlock actionable insights to enhance competitiveness.
1. Structuralizing Core Metrics in Spreadsheets
| Metric Category | Data Points | Source Integration |
|---|---|---|
| Traffic Analysis | Natural/search traffic, promotional traffic, referral traffic, campaign breakdown | PDD backend reports → CSV export → VLOOKUP consolidation |
| Conversion Funnel | UV→click→cart→order rates, SKU-level conversion | GOOGLEFINANCE for ad spend correlation |
2. Key Formulas for Strategic Analysis
=((Revenue - COGS)/Revenue)*100=SUMIFS(RepurchaseOrders,DateColumn,"Q2 2023")=INDEX(TrafficSources,MATCH("%Promo",EfficiencyRange,0))
Pro Tip: Use QUERY functions combined with pivot tables to create automatic dashboard refreshes when new campaign data loads.