Consolidation and Expansion Strategy of Wegobuy Purchasing Agent Sales Channels in Spreadsheets
Introduction
With the rapid development of cross-border e-commerce and purchasing agency services, WegobuySpreadsheets
1. Data Integration in Spreadsheets
1.1 Structuring Sales Data for Analysis
- Centralize transaction records across platforms such as eBay, AliExpress, Amazon, and offline partnerships.
- Use Google Sheets or Excel to capture essential metrics:
- Sales volume per channel
- Conversion rates
- Customer demographics
- Profit margins by product category
1.2 Automating Data Collection
Leverage integrations (e.g., Sheets API, Zapier) to ingest real-time data and reduce manual errors. Implement Pivot Tables or functions like =QUERY()
2. Evaluating Channel Performance
| Channel | Revenue Contribution (2023) | Growth Potential (1-5) |
|---|---|---|
| Marketplaces (eBay/Amazon) | 45% | 4 |
| Offline Retailers | 25% | 3 |
| Social Commerce (Instagram Shop) | 10% | 5 |
Strategic recommendation: Allocate more resources to high-growth channels (e.g., social commerce) and optimize underperforming ones (e.g., niche online forums) based on the above analysis.
3. Channel Expansion Strategies
3.1 Market-Driven Opportunities
- B2B Wholesale Partnerships:
- Live Shopping:
3.2 Technological Enablement
Adopt AI-driven tools like Tableau
Conclusion
By integrating Wegobuy's sales data in Spreadsheets, businesses gain actionable insights into channel efficiency. Expansion efforts should focus on emerging trends (e.g., live commerce) while sustaining core platforms. A balanced, data-driven approach maximizes scalability and market reach.